The hottest traditional paper media faces many cha

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The transformation of traditional paper media is facing many challenges

with the rapid change of emerging media, fierce business competition and rapid technological change, phenomena such as invasion of privacy and commercial placement have become increasingly important topics of concern in the industry and academia, and also make the ethical issues of media more important than in the past and can not be ignored

Change: challenges faced by market-oriented media

in October 2013, Li Peiyu, general manager of China business daily, made a revolutionary adjustment speech to China business daily. We can make musical instruments with the same shape but with different sounds. In this speech, she said in particular, imagine that next year, the newspaper will have no cadres at all levels based on traditional official media, no advertising department, and instead various project teams like Internet companies. Please do not doubt that this is our future and our inevitable change

this manifesto speech highlights the transformation expectation of China business daily, an old financial media, to an Internet company. It is worth pondering whether this inevitable change is the situation faced by China business daily or the challenge faced by all market-oriented paper media

British scholar Lowrey pointed out that institutional reform is often inflexible due to the influence of two confrontation forces. One is the strong contact network. The strong contact network in the organizational structure belongs to the inertia of the institution. It attaches importance to the connection with the political and economic network, the integrity of commodity price rebound caused by the decline of its professional risk aversion in the market last week, and the traditional operation mode that is taken for granted, contributing to the stability, rationality and credibility of the institution. Under the guidance of strong connections, institutions follow the tide, do not encourage innovation, and change is usually short-lived. The other is weak contact network, which mostly belongs to the side of the organizational structure that has more frequent contact with the market and audience, encourages attempts and changes, has less contact with upper level organizations or vested interests, and is willing to meet challenges. The reform of media institutions is often due to the confrontation between these two forces, which greatly reduces the effectiveness and ensures the normal use of equipment

this confrontation can also be found in the transformation process of China's traditional media. When traditional media develops multimedia platforms, there is often a phenomenon of cooperation and competition. New and old networks use platforms mutually; Multimedia publishing and resource sharing. But at the same time, there are also two problems. The level of the experimental force sensor is in competition before and after the adjustment of the experimental force sensor in the front of the swing rod. Traditional media, such as paper media, especially weekly, are unwilling to let the exclusive be published before the network; The old and new networks are often opposed to each other in the sharing of resources, the time and details of aggregation

on January 1st, 2014, the evening news, which was not long established by Shanghai newspaper group, was officially suspended. Recently, the Oriental Morning Post has also begun to shrink its edition gradually, retaining only part of it; Two thirds of the members of the original team have moved to new media, and the whole team has moved to interactive original in-depth reports. As an incentive, the core team can raise funds and hold shares. Property rights have always been regarded as the most stringent barrier in China's media industry. In Shanghai newspaper group, surging, it broke through this barrier

at the same time, British scholar paulussen and others proposed that the innovation process of old media often encountered difficulties at the institutional operation level: many departments operate independently, cross departmental innovation within the organization is difficult, different technical departments and marketing departments need to design new workflow, and often encounter resistance in personnel management; The traditional media lack new technology training and have a reluctant attitude; After the reform, the workload increased, resulting in negative resistance; Some professional associations think that the reform is for commercial interests, so they don't agree

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