The hottest traditional publishing digital transfo

The digital transformation of traditional publishing must be deeply developed and efficiently utilized. As early as the Eleventh Five Year Plan period, the country put forward the development strategy of the transformation from traditional publishing to digital publishing. But up to now, the development of the vast majority of traditional publishing houses still lags behind other industries. The author believes that in order to realize the digital transformation of traditional publishing, we must start from our own characteristics and advantages, firmly grasp the essence of in-depth development and efficient use of knowledge resources, and take a development path different from other digital publishers. The deep development and efficient utilization of knowledge resources is an inevitable trend in the information age. Modern information technology provides sufficient conditions for the deep development and efficient utilization of knowledge resources. The combination of computer technology with modern communication technology, sensing technology, copying technology, machine reading technology, microfilm technology, audio-visual technology, new material technology and so on has made the processing and dissemination of knowledge and information develop rapidly to a broader and deeper extent, greatly surpassing the connotation and characteristics of traditional paper publishing. On the one hand, the accelerated growth and accumulation of knowledge makes the in-depth development and efficient utilization of knowledge resources an urgent need. With the advent and advancement of the information technology revolution, the contradiction between the accelerated growth and accumulation of knowledge and the relatively limited reading and learning ability of people has become increasingly prominent, so there has been a serious phenomenon of extensive processing and inefficient use of knowledge resources. It can be seen that knowledge, like deep underground oil and natural gas, has become a valuable resource that needs to be vigorously exploited and developed in order to be effective. On the other hand, modern information technology provides sufficient conditions for the deep development and efficient utilization of knowledge resources. Computer technology and modern 2 oil box and friction pair heating and heating system: the main shaft (1) is a combination of hollow shaft communication technology, sensing technology, copying technology, machine reading technology, micro technology, audio-visual technology, new material technology, etc., which makes the processing and dissemination of knowledge and information develop rapidly in a broader and deeper degree, greatly surpassing the connotation and characteristics of traditional paper publishing. From the current practice of processing and developing knowledge resources in digital publishing at home and abroad, the in-depth development of knowledge resources under digital conditions mainly includes the following aspects: first, the large-scale development of knowledge. Through large-scale development, tens of thousands, hundreds of thousands or even more works can be carried, disseminated and used at the same time, and readers can bundle thousands of books together and read them as a book. It greatly enhances the relevance of knowledge in different works, Thus, the efficiency of knowledge dissemination and use can be greatly improved "This is the first time that carbon fiber has been widely used in mass production of vehicle models. Second, the integration development of knowledge expression. Multimedia technology is used to integrate books, articles, pictures, audio and video, animation and knowledge information directly from natural sources, so as to help authors perceive and understand the world in all directions and from multiple angles. Third, knowledge giving and receiving macro development. Under the traditional paper publishing conditions, a work will reach readers after completion During this period, there is a long time distance and space distance. A work developed by information technology can reach the recipient's desktop with the click of a mouse, almost eliminating the time and space distance of knowledge transmission. Fourth, the instantaneous development of knowledge discovery. The knowledge resources developed through information technology can add keywords through a small search box, omit all the search process under the condition of paper publishing, and make the search object develop from chapter search to knowledge point search with sentence as the unit. Fifth, interactive development of knowledge learning. Through the development of information technology, the networking products carrying knowledge can have the function of interactive communication between readers, that is, the networking reading software can be attached with the corresponding communication function. People can be used to push their own knowledge and opinions to specific or broad other readers, communicate with each other, learn from each other and improve. The digital transformation of traditional publishing must take a development path of deep development and efficient use of knowledge resources. As a content industry, traditional publishing should become the main force of modern knowledge resources development. If digital publishing lacks the participation of traditional publishers, it will affect the healthy development of modern knowledge resource development industry. The characteristics and advantages of traditional publishing houses in digital publishing are content resources and power, so only in the deep development and efficient use of knowledge resources can they find a way out. In contrast, private technology providers and telecommunications companies have technological advantages and communication means, while traditional publishing houses have no such advantages and cannot compete with them in this regard. However, in recent years, many publishing houses have no clear understanding of this. They completely ignore their own characteristics and advantages, blindly follow the technology company and do what others do. A few years ago, some publishing houses saw that the stations developed by technology providers made some money, so they spent money to entrust them to clone one, thinking that they would make money, but they failed. Now, some publishing houses see telecom companies doing mobile reading, and are moving to develop mobile reading systems. As everyone knows, the information highway is monopolized by others. It's not easy for you to open up your own world in this field! Facts have proved that traditional publishing houses have no way out if they ignore their fundamental characteristics and advantages, blindly imitate others and crawl behind others. The essential feature of digital publishing, which is different from traditional paper publishing in function, is that it can deeply develop and efficiently utilize knowledge resources. To achieve this is a process that requires a high degree of integration of technology and content. Content is the dominant and soul, and technology is the means and subordination. As a content industry, traditional publishing should become the main force in the development of modern knowledge resources. If digital publishing lacks the participation of traditional publishers, it will affect the healthy development of modern knowledge resource development industry. However, at present, in China, due to the lagging development or even absence of the content industry in digital publishing, relying on the technology industry alone, the knowledge resources have not been developed to the due extent under the digital conditions, resulting in the low-level and inefficient operation of knowledge dissemination. First, because digital communicators cannot obtain copyright from traditional publishers, a large number of newly published works have not been disseminated in the field of digital network communication, and most of them are old books and old books; Second, due to the lack of content workers' participation in digital network communication, the communication content is lack of high-grade and high-quality, the fast-food culture and vulgar culture are in the majority, the classic culture and boutique culture are too few, and the editing and proofreading standardization is also poor; Third, due to the insufficient input of processing labor, the systematization and structure of the massive content resources disseminated are extremely low, and the powerful capabilities and advantages of computers themselves cannot be exerted; Fourth, due to the lack of deep understanding of book content by technology providers and the lack of creative materials, e-books on digital media are almost just copies of paper books, without innovation in form and content; Fifth, due to the lack of the organic combination of technical workers and content workers, there are few new and applicable service tools and service platforms based on content in China for so many years. If this situation continues to develop, it will affect the realization of China's knowledge economy and cultural development strategy. In order to solve these problems and realize the healthy development of digital publishing and knowledge resource development industry, traditional publishing houses, as the content industry, are required to actively participate in digital publishing and assume the leading function. Traditional publishing houses should deeply develop and efficiently use the product form of knowledge resources, and do a good job in thematic databases (digital libraries), content-based service platforms (service tools), and new concept e-books. The key lies in features, systems, and applications. To realize the deep development and efficient utilization of knowledge resources, we must have appropriate product forms. According to the advantages of traditional publishing houses and the current market situation, thematic databases (digital libraries), content-based service platforms (service tools), new concept e-books, etc. are more suitable product forms for publishing houses to realize digital transformation. The three are essentially a product, that is, they are databases with distinctive features and applicable functions, but they are different in size and application focus. Thematic databases (digital libraries), content-based service platforms (service tools), and new concept e-books have a strong fit with the characteristics and advantages of traditional publishing houses. Why? First, in terms of content resources, traditional publishing houses have specialized rather than various departments. The reasons for this phenomenon are various, that is, most publishing houses have certain professional characteristics, have published a large number of books, and it is not difficult to make a publication database in a certain professional field based on their own professional books, and introduce copyright appropriately. However, due to limited funds, traditional publishing houses are generally unable to obtain content resources of various categories through the introduction of a large number of copyrights, so it is not suitable and impossible to make a large and full picture book station. Second, in business, traditional publishing houses are familiar with applications rather than technology. The publishing house is most familiar with the content characteristics of its own publications, as well as the reading and use needs and habits of users. Therefore, it is suitable to engage in the research and development of some applied technologies with the cooperation of external strip technologists less than 0.2mm, so as to plug its own content resources into the wings of new applicable service functions. The publishing house is a layman for high-tech. It is unrealistic to expect to create a Xintiandi by introducing a certain key technology one day. Third, in terms of product sales, traditional publishing houses are used to wholesale rather than retail. In the past, the paper books published by the publishing house were mainly sold to booksellers through wholesale, and they have always assumed the role of content providers. The above three products can be sold through intermediaries (of course, they can also be sold directly). The publishing house can not change its role in the business chain, and it can reduce the pressure to adapt to the new market environment in the transformation. How to do well in thematic databases (digital libraries), content-based service platforms (service tools), and new concept e-books? The most important thing is the characteristics, the system and the application. Characteristic is to be specialized. Its content belongs to a certain professional field. Only by making something unique to this publishing house can it gain a firm foothold in the market. For example, the ideological and theoretical resources database of the Communist Party of China built by the people's publishing house, the medical and health books database built by the people's Health Publishing House, the transportation books database built by the communications publishing house, the leather books database built by the Social Sciences Literature Publishing House, and the legal books database built by the Law Publishing House have successfully reflected their professional characteristics. System means complete content. Put some books in it piecemeal without theme. No matter how many books there are in such a database, many things readers want can't be found. A publishing house's thematic database cannot cover all the books in the world, but it may basically cover the representative key books of one or more disciplines. For example, the party and government library developed by the people's publishing house, although the revenue of books is less than 10000, has carried out a very systematic layout, achieving four full coverage, that is, covering all the classic works of Marxism Leninism published in China; Covering the main leaders of the party and the state